Tandy Leather’s New Year’s Sale campaign was all about bold energy and urgency. I designed a cohesive suite of materials—including a printed mailer, webpage, and promotional emails—that transformed clearance into excitement. By pairing striking product photography with witty headlines and a vivid color palette, the campaign cut through the noise, sparked attention, and drove quick action. The result was a fresh, engaging brand experience that celebrated Tandy’s heritage while making room for what’s next.