Fluresh needed a complete brand refresh to overcome a challenging reputation and showcase their philanthropic efforts. I led the concept and design, creating a dynamic system across five categories—Relaxed, Restful, Ready, Active, and Festive—spanning Indica, Hybrid, and Active strains. Each strain was paired with a local artist who translated the category and assigned color into vibrant, expressive packaging art that visually reflected the effects. The design system expanded into gummies and vape products, supported by ads, websites, billboards, and more, and earned a Clio Cannabis Shortlist Award for its innovation and impact.