Spirit Airlines needed a bold way to launch its revamped loyalty program, The New Free Spirit, and drive credit card sign-ups. As part of a large agency team, I led design execution for the “Fast Facts” campaign—translating program perks into clear, approachable messages that tied directly to travel experiences. The multi-channel rollout included pop-up banners, digital ads, kiosks, stanchion signs, social media, and more delivering a unified brand experience that turned complex details into simple, engaging visuals that encouraged action.